Users will soon have a fresh option that permits them to cut down on the amount of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a global rollout. This shift comes amid a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising video streams on a competing service only show content made by AI. A significant portion of this material is considered low-quality AI content, a term for inferior, factory-style content that is often illogical or surreal.
Our research shows that many people enjoy content made with AI tools, from AI artwork to informative clips, and we intend to give people the power to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network identified as made with AI. Overall, in excess of 100 mn videos are uploaded to the app daily, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of AI content they watch by opening the content preference option in the application and picking AI-made media. Other topics that currently be controlled under the filter cover news, fashion, cosmetics, and movement.
Content Labeling and Policies
Its rules mandate users to label lifelike AI-generated content, and it bans harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the platform will from now on attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This action is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2m awareness program for experts and groups to create educational content about responsible artificial intelligence. This project will assist non-profit groups specializing in educating computer science.
Moderation Strategy
TikTok has supported its safety measures, during discussion over proposals to cut jobs for a large number of content moderators in Britain. TikTok is planning to cut 439 jobs in its user protection division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content handled by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
